The Mobile Search Analyst Radar

The Mobile Search Analyst Radar
 

Branded Search Engines

COMPANY

SERVICE

Google

Interested in becoming the face of the mobile Internet portal.  Deals with mobile manufacturers (Sony Ericsson) and browser vendors (Opera) to improve and own mobile user experience.

Yahoo! Go

Collaborations with mobile operators (3) and manufacturers (Nokia and Motorola) for its suite of local, map, search and discovery services.

AOL

Already commands strong presence on mobile with its AIM service.  Now venturing into mobile applications rather than pure search to identify a new niche in the market.

MSN

So far has been playing catch-up to Google and Yahoo! on mobile but has started to find its feet and is tailoring its Microsoft devices with its Windows live! experience to corner the tech-savvy market and move into the business/ enterprise space.



Branded Search Engines

COMPANY

SERVICE

FastSearch

Leader in enterprise search, with a technology based service that offers a flexible platform for operators and media companies to manipulate.  Focused example is Optus in Australia that manipulates Fast’s zero-entry search facility.  Lost its front end mobile portal contract with Vodafone – but is now zoning in on the enterprise market and its potential in mobile.

JumpTap

White label mobile search service but also heavily focused on the advertising stream.  Recently deployed at Alltel – JumpTap prides itself on its analytics and ability to uncover user behaviour.  But faces stronger competition in the mobile marketing space from rivals such as Alatto.

Medio Systems

Has made recommendation its focus in the market and developed a strong white label service that focuses on referral and suggestions – very similar to the Amazon model.  Similar offer to JumpTap, but the differentiation now is Medio is backing recommendation, and JumpTap – advertising.

Infospace

Content focused mobile search offering based on the FastSearch platform.  Recently been stung for loosing a large client in the US market and hence cutting approximately 50% of the workforce.   InfoSpace can offer a one-stop solution to clients, and package bundles of content and information together for an off the shelf portal.



On-Device Portals

COMPANY

SERVICE

SurfKitchen

European leader in on-device portals, famous for its initial inclusion on the O2 Active portal and its success in fuelling data revenues for the operator.  Also deployed at Orange for its Downloads section.

Action Engine

Local search focused on-device portal, very popular in the US market.  Currently full speed ahead in the on-device mobile advertising space.  Aims to make relevancy the key to its success.

Cibenix

On-device portal offer for Symbian devices.  Has deals with Elisa in Finland and One in Austria.

Leiki

Offers portals with a Java client for instant flexible access to services based on personalisation.  The service can bend to users needs, quickly tailoring results to existing service use.

NellyMoser

Focusing on the media and entertainment market, offers tailored on-device services.  Customers include Warner Mobile Music, Macromedia, EA, Ericsson, Zingy and Infomedia. Offers very quick off the shelf mobile service and solutions.

Refresh Mobile

Offers a news magazine portal experience.  This was once T-Mobile’s News Express service but after a management buyout it became Refresh. 



Local Search

COMPANY

SERVICE

m-spatial

Local search and delivery already available on a number of EU decks. Is responsible for the Orange Finder service.

Mobile Commerce

Local search location based service platforms.



Other companies

COMPANY

OFFER

4INFO

SMS search

UpSnap

Mobile search, podcasting, pay per call

V-ENABLE

Voice and visual search

Promptu

Spoken Search – IVR

AskMeNow

Text search to advertisers

Ringo

In shop search using Amazon database

Trust5

Mobile Search

Mobease

Mobile Search

Targetize

White Label Mobile Search

Nuance Mobile

Embedded mobile search on device

Purple Ace

Recommendation Engine

Agent Arts Inc

Recommendation Engine

Neven Vision

Visual search (bought by Google)

Enpocket

Mobile Advertising

AdMob

Mobile Advertising

Screen Tonic

Mobile Advertising

Crickee Technologies

Free SMS Mobile Advertising

Bango

Billing and Mobile Advertising, pay per click

Celltick

Idle Screen Search

InfoGin

Mobile Search

4th Screen

Mobile Advertising

Zi Corporation

Mobile Search

EarthComber

Mobile Search

MInfo

IM Voice Search, Mobile Search

MOOOBL

Mobile Search

Cgogo

Mobile Search

 
This table is about to be reproduced to include new companies.  If you would like to be on our radar please contact us asap. 
Also the editorial calender for The Mobile Search Analyst will be out early January for next year.

 

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Comments

  • 12/26/2006 10:44 AM Lu wrote:
    mInfo doesn't support IM Voice search but IM search and mobile search (available via SMS, WAP, etc).

    you can try the IM service by adding: mbot@minfo.com. ^_^
    Reply to this
    1. 12/26/2006 2:39 PM Bena Roberts wrote:
      Thanks-
      I thought minfo had added voice search to its IM application?

      Kind regards,
      bena
      Reply to this
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