4Info Mobile Search Engine Analysis

Today at CES, SMS Search company 4Info launched a Mobile Search Engine which boasts “Single-Click” answers. We put the search engine to the test.  Our attempts to download the search failed. We used a Motorola V1050 Device on the Vodafone Germany GPRS network as we couldn’t get a 3G connection in Rheinland Pfalz. After logging into live! we went to the “search category”.  We typed in Google and then followed the “out of live” instructions and terms & conditions.  We then typed in the URL and were directed to the download URL page.  We clicked download but nothing happened.  The second attempt navigated us to a page that said that the 4Info search engine was free – but we would incur operator charges for downloading. But the link to complete the download was missing.

 

Hence we had to test the portal via the rendered pages on the Internet.  This makes it difficult to really analyse but does offer an example of what can be expected.

 

 

Screen Shot

Analysis


Answers, not links

Start here to get answers in one click

What sort of answers? (e.g.:weather 94117)

Browse 4INFO
Get live sports scores
Check your local weather
Local directory search
<view all>

 

About Us
Copyright 2006

 

The home page of the new 4Info portal is simple.  There is a box with a Get Info button and an example of what to type.

 

The example is essential for navigation.  A search of simply “weather” in ineffective and the results asks the user to stipulate a postal code. 

 

Clicking on What sort of answers? Leads to a spider’s web of information (see below) that is difficult to read and understand. Using the search service is ideal for regular SMS users or for people that know what they want to find.

 

We get you the information you are looking for in one click. We do not provide you links to pages that *might* contain the information you are looking for. Here are some things you can try to get you started:
Yellow Pages: biz type or name + location (
towing 92111 or ikea los angeles ca)
Sports Scores: team name or league name (
chicago cubs or mlb)
Fantasy Stats: first name + last name (
allen iverson or jaromir jagr)
Weather: 'weather' + location (
weather dallas or w 10016)
Stock Quotes: stock or fund symbol (
msft or prwcx)
Flights: airline + flight # or city pair (
swa 396 or jblue jfk oakland)
Movie Times: movie name + location (batman begins charlotte or
movie 95050)
Horoscope: astrological sign (
sagittarius or pisces)
WiFi Hotspots: 'wifi' + location (
wifi 98035 or wifi miami)
Directions: directory, movie, and hotspot searches provide you with a link to get directions. Just enter your starting address with as much information as you know: street, city, state, and zip. Then select "get directions" and you'll be on your way!

Try For Fun:
shot, drink, joke, or pickup


Answers, not links

Browse 4INFO Movies
A/P Entertainment News

Enter movie name and location or (m nyc):

See more examples (e.g.:m 94303)

 

View All Services
4INFO Home
About Us
Copyright 2006

 

The movies section again is gentle to the eyes.  The example Enter movie name and location or (m_nyc) is simple and easy. 

 

Finding a movie is easy on 4Info and definitely where the new engines strengths lie. The portal is similar to an SMS information feed.  The answers are simple and to the point and usually concisely written. 

 

For example; the horoscope is on one line as are the chat up lines.  The search engine can be easily manipulated back into SMS messages and it is evident that an SMS search company has designed the search engine.


Answers, not links

Enter price + SKU (price 042406117012) or price + product name (price ipod):

See more examples (e.g.:price tissot)

 

View All Services
4INFO Home
About Us
Copyright 2006

 

The Shopping section was a bit of a let down. Using the service is messy. Typing a product code into the Internet with is tricky and this is the same on the mobile device.

 

The way in which the search box is structured and the type of request required means that the number of clicks to type in the code is extremely large and lengthy. 

 

 

 

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