Mobile Search Analyst November 2007 - Headlines

The cost of mobile search
Mobile operators are trialling and deploying mobile search solutions and services globally. Pilots are changing constantly.


Yahoo!’s advertising vision is clouded
BKI Media has continually argued that Yahoo!’s different strategic paths obscures what it is trying to achieve in the mobile market – to the outside world and it seems within the company too.


Yahoo! Answers are integrated into oneSearch
oneSearch has been commended as one of the best mobile search services, but it still has shortcomings.


InfoSpace (Virgin Mobile) vs Microsoft/Motion Bridge (Orange)
The problems of mobile data user interface are well documented. The following is a pictoral analysis of how vendors and operators have tackled issues of user interface and where or how the search box is positioned is key to uptake and repeated use.


Is Nuance succeeding where others have failed in voice control?
Using speech to make data services easier to use or to control text messaging and dialling are seen as becoming a “must haves” on every mobile operator’s platform.


Microsoft Mobile 6 and Live Search – a view from San Francisco
This might sound like common sense, but after testing Live Search on an HTC device, rather than an Orange SPV handset, the user interface and experience improves remarkably.


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