I will be giving a Mobile Advertising Masterclass at this conference in Singapore in May. Here is the agenda and GoMo/ Mobile Seo/ msearchblog Readers can benefit from a considerable disount by mentioning GOMO during the purchase process.

http://www.iqpc.com/ShowEvent.aspx?id=76380

A              08:30 – 13:30 [includes Working Lunch Break]

Getting Your Mobile Plan Going: Practical & Proven Tips on Successfully Implementing Mobile in your Integrated Marketing Strategy

This masterclass will give brands and media companies the foundation they need to start and implement a mobile marketing campaign. It will look at PPC and search campaigns and strategies in which they can be implemented into the WAP portal. The session will also touch on Mobile Search Engine Optimisation (SEO) and the demands brands have for mobile advertising and marketing. You will also be guided through the differences between a WAP site, a transcoded site and a mobi site. After this masterclass, brands and media companies will know how to launch and what to consider when implementing a mobile campaign.

Tailored for media brands and agencies:
·          Mobile is the new media and the next generation of marketing communication
·          Pushing a brand via mobile is essential – but how? Techniques and practical skills to do it right
·          Understanding what mobile search entails and how it can change the effectiveness of your media campaign with integrated mobile advertising
·          What is the most important aspect of a mobile media campaign and what are the differences between mobile search and advertising?

Bena Roberts

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