I am no longer an analyst. I am now Founder, President and CMO of a new start-up currently in stealth mode until we launch in the next few months.

The start-up is called Visibility Mobile and the focus is on Mobile SEO services. It is a partnership between myself and Irish technology powerhouse the TSSG (Waterford, Ireland) (www.tssg.org)

Therefore, its time for me to let my first ever blog - I ever ever created (this one) msearchblog go! Thank-you for reading and here is the press release that represents the start of my new venture. You can still find me on GoMo News (www.gomonews.com)



Mobile brands have a new champion

The mobile web is blossoming but its fruit has been sour to taste. Why? Poor usability and devices have made brands cautious of moving to mobile. Technical advancements such as the iPhone and Nokia’s N95 are changing this – but there is still a lot to do. 

Introducing Visibility Mobile

Visibility Mobile is a company which will fundamentally improve the usability of the mobile web. It will give brands better, more consistent visibility on the mobile web, transforming the end user experience. A groundbreaking new product will be launched under the GoMobileSEO.com banner at CTIA 2008 in September.

About Visibility Mobile

Visibility Mobile is a new Irish company that combines the competencies of the TSSG research group (www.tssg.org) in Waterford, Ireland with the mobile web expertise built up by Bena Roberts over the last fifteen years.

Bena Roberts President and CMO of the new venture is excited by the prospect of working closely with the TSSG.  “Applying the expertise of the team in Waterford to the problems posed by mobile search and mobile search engine optimisation has produced amazing results” she states. “I can see this having a huge impact on the way that brands and their fans connect on the mobile”.

Paul Savage of the TSSG and CEO of Visibility Mobile said, “Pairing up Bena’s years of experience as an analyst and her work on Mobile SEO with the experience and knowledge depth at the TSSG has been very exciting. It will be great to unveil the results in San Francisco in September”

-Ends-

For further information, please contact Paul Savage at Visibility Mobile on +353 51 302923